Patagonia Fitz Roy Apparel Concept
Patagonia has always been close to home as I grew up a few minutes away from the headquarters in Ventura, CA.
This concept was created in my last semester of university in Portland. Designed and Illustrated by Kaylie Pendleton.
Shirt Design
Taking the classic Patagonia logo, I expanded upon the colors and illustrated Fitz Roy with the real-life silhouette.
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Water bottle Design and Turnaround
Extending the existing design into Patagonia’s new branch, Patagonia Provisions.
